- GPA：3.02 | 4分制
Shanghai Junzheng Network Technology Co., Ltd. (HelloBike) Shanghai, China
User Operations Specialist, Moped Vehicle Division Mar 2018 – Now
•Organized 30 online campaigns, responsible for activity planning, coupon design, product development, effect review, and iterative optimization, doubled the online user’s click-through rate (CTR) and improved 5% ~ 45% sales revenue.
•Designed and sold tailored coupon package for segmented users in different cities, promoted 25% sales within 7 days.
•Built a predictive model to analyze the user profile of lost customers using random survey and behavior characteristics.
•Provided the inactive customers and lost customers with incentives and reminders to recover 12% of the lost customers.
•Optimized coupon tools using Tableau to expand the distribution channels and improved customer conversion rate by 6%.
•Analyzed the revenue using grid visualization tool to refine vehicle distribution strategies, enhanced 3.5% bike usage.
•Liaised with Alipay to join a corporation, achieved over 100 thousand new customer acquisition, and 45% usage growth.
•Summarized data demands and optimized the user tagging system to support the improvement of back-office algorithms.
Shanghai Huayuhua Marketing Consultation Co., Ltd. Shanghai, China
Brand Planning Intern Jan 2017 – Mar 2018
•Assisted in the market research process to provide strategic advice to facilitate the growth of Naturade Beauty Salon.
•Conducted corporate and product research on Naturade through product experience, senior management interview, and case studies to visualize the corporate organizational structure, and identify the intangible brand assets.
•Summarize the product, promotion, place, and price (4Ps) of the competitors through customer interview and store visits.
•Performed comparative analysis on the development history and 4Ps marketing mix against CHLITINA and Beauty Farm.
•Participated in the planning of annual marketing campaigns, as well as designing of advertisement posts, product menu.