培养目标
The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business so as to facilitate graduates to pursue a career in marketing, international trade and/or with multinational corporations.
申请截止日期
Autumn
Spring
录取要求
LEVEL 3 OR ABOVE IN CHINESE LANGUAGE
LEVEL 3 OR ABOVE IN ENGLISH LANGUAGE
LEVEL 2 OR ABOVE IN MATHEMATICS
LEVEL 2 OR ABOVE IN LIBERAL STUDIES
LEVEL 2 OR ABOVE IN AN ELECTIVE SUBJECT
课程列表
| 中文 | 英文名 | 类型 |
|---|---|---|
| 经理财务 | Finance for Managers | |
| 服务营销 | Services Marketing | |
| 营销传播 | Marketing Communications | |
| 国际商业环境 | International Business Environment | |
| 商业问题和道德 | Business Issues and Ethics | |
| 消费者行为 | Consumer Behaviour | |
| 管理国际业务 | Managing International Business | |
| 调查创业机会 | Investigating Entrepreneurial Opportunities | |
| 亚太地区管理问题 | Asia Pacific Issues in Management | |
| 品牌管理 | Brand Management | |
| 全球管理问题 | Global Issues in Management |
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